Cases soon

Making things people want, instead of making people

want things.

Strategic Design

Service Design

Product Design

What I do

I transform people's needs into delightful products,

creating fantastic

business opportunities.

Led by Design

A white board is fully written with black marker. It shows screens, arrows and texts like a strategy

Service Oriented

Guided by Research

Supported by Data

Driven by Business Results

Heartly Made for Real People

That's the version I use to explain to my mother

A smiling woman, actress of That 70's show. Represents a common mother.

Ahhh, now I get it.

- My mom

But let's not talk about me.

It is a conversation about YOU.

Ok. Got my attention 😍

I was indeed wondering if it is for me...

Well, If you need to...

01.

02.

03.

Innovate your business strategy

Reimagine your existing product

Take your startup from zero to one

I could work as an extension of your R&D team...

I could help you telling why and what to build...

I could envision future-proof business oportunities

if you are an established company looking for a SWAT member capable of revealing several latent needs and hidden opportunities

if you are a design consultancy willing to radically improve a company's product that could disrupt the market

if you are a startup in need of guidance through the process of designing and launching a new digital product

So, if you need help to

understand your clients and market to crack tough problems,

you can count on me.

Oh... I have tough problems

Tough Problems

Then, we may work together 🤝

Yes!!!

What else have you been up to?

Stay updated

Latest News

Helped to develop their Super App Strategy, Positioning, App's features, designed the wireframe, user flow and the lo-fi prototype.

Super App Strategy & Product Design

Lecturing in person as well as online about Tech Trends and its Impact on People's Behavior in 2 countries, 3 languages to +300 stakeholders and +1.500 employees.

Teaching Master Classes about Digital Journey

In less than 15 days and working with Snowland, we designed the strategic brand's positioning and validated with users the app's core creative idea and wireframe.

Brand Strategy & App Design Sprint

Change management skills, problem setting and creative problem solving class with 04 hours of training, in spanish and with tons of hands on exercices.

Online training about Creative Problem Solving

Got a project?